Our Three Step Process
Our Three Step Process
700+ Organic Clicks In 3 Months
Our Three Step Process
700+ Organic Clicks In 3 Months
Real Estate is a respected name in Auckland’s residential construction and development space. Known for quality builds and reliable project management, the company had minimal online visibility and limited keyword rankings, making it difficult for potential clients to discover their services through search engines.
Real Estate is a respected name in Auckland’s residential construction and development space. Known for quality builds and reliable project management, the company had minimal online visibility and limited keyword rankings, making it difficult for potential clients to discover their services through search engines.
🎯 Challenges
Low Search Presence: Key services like new builds, subdivisions, and project management weren’t ranking in Google.
Competitive Market: High competition from established construction companies in Auckland.
Limited Keyword Targeting: The site wasn’t optimized for location-specific or high-converting service keywords.
Outdated On-Page SEO: Meta data, content, and headings lacked optimization and structure.
Weak Local SEO: Google Business Profile and local citations were underdeveloped.
Conversion Gaps: No strong lead capture or user journey design on the website.
Content Deficit: Minimal content to support authority and cover broader user intent.
💡 Strategy
🔑 Keyword Research and Categorization
Researched high-intent keywords such as “Auckland new home builders”, “subdivision specialists NZ”, and “property development services.”
Mapped keywords to product and landing pages to improve targeting.
🛠️ Technical SEO
Website Loading Speed
Website Functionality & Usability
Content Optimization
📝 On-Page SEO
This involves optimizing content, headings, meta tags, and other elements to align with target keywords and boost search visibility.
Real Estate enhanced SEO through keyword categorization, technical improvements, and content optimization to improve rankings and user experience.
📑 Off-Page SEO
Creating Valuable Backlinks
Web 2.0
Guest Posting
Article Submission
These off-page SEO strategies aimed to strengthen the website's authority, trustworthiness, and overall search engine ranking potential.
📜 Local SEO
Citations
GMB Post
Geo network articles
Niche link building
Real Estate is a respected name in Auckland’s residential construction and development space. Known for quality builds and reliable project management, the company had minimal online visibility and limited keyword rankings, making it difficult for potential clients to discover their services through search engines.
🎯 Challenges
Low Search Presence: Key services like new builds, subdivisions, and project management weren’t ranking in Google.
Competitive Market: High competition from established construction companies in Auckland.
Limited Keyword Targeting: The site wasn’t optimized for location-specific or high-converting service keywords.
Outdated On-Page SEO: Meta data, content, and headings lacked optimization and structure.
Weak Local SEO: Google Business Profile and local citations were underdeveloped.
Conversion Gaps: No strong lead capture or user journey design on the website.
Content Deficit: Minimal content to support authority and cover broader user intent.
💡 Strategy
🔑 Keyword Research and Categorization
Researched high-intent keywords such as “Auckland new home builders”, “subdivision specialists NZ”, and “property development services.”
Mapped keywords to product and landing pages to improve targeting.
🛠️ Technical SEO
Website Loading Speed
Website Functionality & Usability
Content Optimization
📝 On-Page SEO
This involves optimizing content, headings, meta tags, and other elements to align with target keywords and boost search visibility.
Real Estate enhanced SEO through keyword categorization, technical improvements, and content optimization to improve rankings and user experience.
📑 Off-Page SEO
Creating Valuable Backlinks
Web 2.0
Guest Posting
Article Submission
These off-page SEO strategies aimed to strengthen the website's authority, trustworthiness, and overall search engine ranking potential.
📜 Local SEO
Citations
GMB Post
Geo network articles
Niche link building
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Check our other project case studies with detailed explanations
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Check our other project case studies with detailed explanations